Category: Uncategorized
-
Transforming Your Business with a Fractional CMO
An in-depth overview of the benefits, cost-effectiveness, and strategic impact of hiring a Fractional CMO.
-

Email Marketing: 3 Essentials + 3 Tips
I hate to tell you this, but no one is sitting around thinking about you or your business. Except your mom…maybe. Don’t worry, email marketing is a great way to stay top of mind. Yes, good ole fashioned email is still one of the most effective tools in the marketing tool box. According to Hubspot’s…
-

Messaging First, Everything Else is a Distraction
I just sat down with one of my favorite business owners and entrepreneurs. She has a fantastic business model and a novel approach for delivering value to her customers. Like all founders, she wants more business and fast. She’s leading with what she thinks is the most compelling part of her work. And like all…
-
Creating Compelling Content: A Guide for Beginners
Is your writing brain as blank as the Google Doc you’re staring at? You’re not alone. Creating content is challenging….which is why everyone seems to love ChatGPT. Enter a topic and boom you’ve got content. It’s tempting to click the cute little copy clipboard and post. But please, please don’t. For one thing Google Search…
-
Is a Fractional CMO right for your business?
Short answer: Definitely yes, if you are an entrepreneur, start-up, or early growth stage company. Maybe yes, if your company is larger and your marketing team is already in place. First, what is a fractional CMO? It’s a Chief Marketing Officer that your company can leverage on-demand, at a fraction of the time and cost of…
-
2024 Marketing Checklist
Business leaders know they need to invest in marketing their service, product or idea; but get lost in where to start. When you have a ton of things on your plate, figuring out “marketing” is just overwhelming. There are so many different tactics and tools available, but which one is right for your business and…
-
Hello World!
Let’s Go. Let’s build forward momentum for your business that’s unstoppable. For small to mid-sized businesses marketing and comms can seem: I’ve spoken with countless entrepreneurs that know, or think they know the benefits of marketing but in the end fail to do anything about it. It falls off the To-Do list and when they…