Sometimes, we need to take a step back and assess where we’re at so we can map out the strategies that will help us take a step forward. Work with me over several weeks to assess where your digital marketing efforts are working and where they need some work.
I’ll create an assessment of all of your customer data, analytics, website traffic, messaging, user personas, conversion data, branding and visual identity, a competitive analysis and much more. Then I’ll make specific recommendations and provide a strategic marketing blueprint.
Wondering if this for you?
If any of these ring a bell, then yes.
What you’ll get:
Working Sessions
Let’s Meet. In person, if we can. Video conference, if we must.
Over two days of intensive discovery and stakeholder meetings, we’ll uncover all of the activities that brought you to today and start to map out the strategies that will propel you forward. We’ll follow up with a presentation of findings and recommendations and we can jump on follow up calls as needed.
User Research & Data Analysis
Know thy customer. We’ll deep dive into user research both anecdotal and quantitative data so we clearly know who the ideal customer is and how best to reach them.
We’ll dig even deeper into your website analytics, allowing the data to reveal what you might not know about your customers and how they engage (or not) with your digital footprint. We’ll also assess your marketing funnel, conversion rates, cost of acquisition and lead generation activities.
Content Audit
Starting from your unique value proposition, assessing the effectiveness of your messaging pillars and looking at your content strategy.
Marketing Blueprint
Before you build you need a blueprint. We’ll build out a full marketing strategy that will help your business meet its goals quicker and move your ideal clients to action with ease.
Assessment & Blueprint Investment:
$2,500 – $4,500 depending on the complexity of your tech stack
Timeframe: 3-5 weeks
Tools and Frameworks Examined:
- Google Analytics
- Google Search Console Rankings
- Key website pages
- User journey experience and engagement rates
- Email marketing platform—including automated funnel opportunities
- Social media platforms and usage
- Current/recent search, social, and display ads
- Messaging across all platforms
- Lead generation activities
Forward March Communications 